Which of the Following Statements Is True About Clutter in Magazine

question 72

Multiple Choice

Which of the following statements is true about clutter in magazine advertising?

• A)Clutter is not really a problem at all in magazine advertising.
• B)Most magazines devote less than 30 percent of their pages to advertising so clutter is a controlled problem.
• C)The clutter problem for a magazine increases as they become more successful since they attract more ad pages.
• D)Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve.
• E)Clutter is a more serious issue for magazines than it is for either television or radio.

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Definitions:

Closure

The psychological need to seek resolution and a sense of completeness or finality in our perceptions and relationships.

Reversible Figures

Images or objects that can be perceived in more than one way, where the perspective shifts with each view.

Visual Input

Information received by the eyes that is processed by the visual system.

Sensory Input

The reception of stimuli by sensory receptors, leading to sensory experiences.