Douglas Was Asked to Fill Out a Survey on 'Dill

question 85

Multiple Choice

Douglas was asked to fill out a survey on 'dill' pickles.He was asked questions about what he liked and disliked about dill pickles,when and where he usually ate dill pickles,and to list and rate all brands of dill pickles he could recall.He was also asked about packaging as well as degree of sourness in the different brands of pickles.Since the survey was conducted by an ad agency prior to developing a creative strategy for its client,a pickle manufacturer,and there were several people surveyed besides Douglas,you can assume he was participating in a _____ study.

• A)consumer brainstorming
• B)general preplanning input
• C)perceptual mapping
• D)problem detection
• E)market profiling

---

Definitions:

Populations

Groups of individuals belonging to the same species that live in the same region and interbreed, producing fertile offspring.

Biological Species Concept

A definition of species based on the ability of individuals to interbreed and produce fertile offspring, emphasizing reproductive isolation from other groups.

Phylogenetic Species Concept

A definition of species according to their evolutionary history and ancestry, identifying species as the smallest group of individuals that share a common ancestor and thus form one branch on the tree of life.

General Lineage

An evolutionary framework understanding species as entities within a continuous tree of life, with each species having a unique lineage in the context of evolution.