An Advertiser Bought a 15-Second Spot During Prime Time,but Realized

question 93

Multiple Choice

An advertiser bought a 15-second spot during prime time,but realized that there was very low recall for the advertisement.This could be due to:

• A)the presence of clutter.
• B)the lack of demographic selectivity of television.
• C)the low reach of television.
• D)the inherent deficiencies of television as a communication medium.
• E)message source alienation.

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Definitions:

Bureau of Labor Statistics

A U.S. government agency responsible for collecting, analyzing, and disseminating essential statistical data related to labor economics.

Job Outlook

The projection of employment growth or decline in certain fields or occupations over a future period.

PR Professionals

Individuals skilled in the art and science of maintaining a favorable public image for businesses, organizations, or public figures.

Publicists

Professionals specializing in generating and managing publicity for individuals, organizations, or products, often through media outreach and events.