National Advertisers Are Not Limited to Using Only Network Television

question 92

Multiple Choice

National advertisers are not limited to using only network television.Advertisers can adjust their media strategies to take advantage of different geographic markets through _____ in specific market areas.

• A)spot advertising
• B)network advertising
• C)adjacencies
• D)image transfer
• E)interconnects

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Definitions:

Comparative Balance Sheet

A comparative balance sheet presents financial positions of a business at different periods side by side to help in analyzing trends over time.

Net Increase

The total amount by which a value or quantitative measure has grown compared to a previous measurement or period.

Dividends

Payments made by a corporation to its shareholders, usually in the form of cash or additional stock, from its earnings.

Fiscal Year

A 12-month period used for accounting purposes and preparing financial statements, which may or may not align with the calendar year.