Which of the Following Statements About Syndication Is True

question 2

Multiple Choice

Which of the following statements about syndication is true?

• A)The advertising revenue generated by syndicated programs is insignificant compared to that of the three major networks.
• B)Syndicated programs never draw larger viewing audiences than network shows.
• C)Many national advertisers use syndicated shows to target certain audiences.
• D)Syndicated programs have less commercial time and thus less clutter than network shows.
• E)Syndicated programs benefit only local advertisers,not national ones.

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Definitions:

Acquisition Date

The specific date on which control of an asset or business is transferred to the acquirer, marking the point from which the acquisition is included in the acquirer's financial statements.

Investee Balance Sheet

A financial statement showing the assets, liabilities, and equity of a company in which another entity holds an investment interest.

Depreciable Assets

Assets whose costs are allocated over their useful lives, reflecting the decline in their value due to use or obsolescence.

Reported Income

The earnings of a company as reported in its financial statements, in accordance with the accounting standards.