After Calculating Both the Brand Development Index (BDI)and the Category

question 100

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) ,a media planner obtains the following results: High BDI and Low CDI.What do these results imply?

• A)High market share and good market potential
• B)Low market share and good market potential
• C)High market share and monitor for sales decline
• D)Low market share and poor market potential
• E)High market share and not a good market to advertise

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Definitions:

Postemployment Benefits

These are benefits, such as pensions or health insurance, which employees are entitled to receive after their employment has ended.

GAAP

Widely recognized accounting norms and guidelines that are practiced within the United States.

Projected Benefit Obligation

An actuarial measurement of the present value of the pension benefits earned by employees, accounting for expected future salary increases.

GAAP

A compilation of standard accounting practices and rules universally applied for financial disclosures.