Advertisers Have Little Control Over the Placement of Their Commercials

question 57

Multiple Choice

Advertisers have little control over the placement of their commercials within a program when they advertise using a(n) _____ arrangement.

• A)sponsorship
• B)participation
• C)daypart
• D)exclusivity
• E)run-of-station (ROS)

---

Definitions:

Personality Traits

Enduring characteristics that describe an individual's behavior, attitude, and emotions.

Individual Differences

Variations among people in their thinking, emotion, personality, and behavior.

Visibility

The degree to which actions, decisions, or processes are observable, transparent, and open to scrutiny by outside parties.

Centrality

The importance or influence of a node within a network, indicating how vital a point is within the structure.