Which of the Following Statements Is True About Communications Objectives

question 85

Multiple Choice

Which of the following statements is true about communications objectives?

• A)When setting objectives using the communications effect pyramid,the last step reached is trial.
• B)Sales goal cannot be translated into communications objectives.
• C)Marketing and advertising managers do not rely on experience and intuition when setting communications goals.
• D)Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals.
• E)Communication objectives are used particularly where the advertiser seeks an immediate response.

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Definitions:

Owner's Equity

The portion of a company's total value that belongs to its owners or shareholders, calculated as the company's total assets minus its total liabilities.

Liabilities

Obligations or debts that a company owes to others, typically the sums of money due to creditors, suppliers, or tax departments.

Acquisition Value

The total cost incurred to acquire an asset, including the purchase price and all other expenses directly tied to the acquisition process.

Certified Public Accountant

A designation given to accounting professionals in numerous countries around the globe, indicating they have passed a licensure examination and met statutory and licensing requirements.