Advertisers Who Want the Ability to Demonstrate How Their Product

question 87

Multiple Choice

Advertisers who want the ability to demonstrate how their product operates and actually show its use are most likely to choose:

• A)radio.
• B)television.
• C)direct mail.
• D)magazines.
• E)newspapers.

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Definitions:

Cognitive Appraisal Theory

A theory suggesting that individuals’ emotional reactions to events are determined by their perceptions and interpretations of those events.

Cannon-Bard Theory

The Cannon-Bard Theory is a psychological theory proposing that emotions and physiological responses occur simultaneously and independently upon perceiving a stimulus.

Social Facilitation

The inclination of individuals to exhibit enhanced performance in the company of others compared to being by themselves.

Ecology

The branch of biology that deals with the relations of organisms to one another and to their physical surroundings.