Which of the Following Has Contributed to the Problem of Advertising

question 88

Multiple Choice

Which of the following has contributed to the problem of advertising clutter on television?

• A)The increased use of shorter commercials.
• B)The use of zipping and zapping techniques by some advertisers.
• C)The mandate of the National Association of Broadcasters to increase the amount of time available for commercials.
• D)Decisions by the major networks to decrease the number of minutes they make available for commercials.
• E)The use of remote controls leading to zipping and zapping by customers.

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