The Nielsen Station Index (NSI) Refers to Local Television Markets

question 116

Multiple Choice

The Nielsen Station Index (NSI) refers to local television markets as:

• A)areas of dominant influence.
• B)metropolitan rating areas (MRAs).
• C)designated market areas (DMAs).
• D)local markets.
• E)geodemographic areas.

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Definitions:

Strike Activity

Refers to the actions taken by workers, typically organized by labor unions, to cease work in order to protest for better wages, working conditions, or other labor-related issues.

Permanent Strike Replacements

Workers hired to permanently take the positions of striking workers, a tactic sometimes used by employers during labor disputes.

Lockout

An action taken by employers to prevent employees from entering the workplace, typically during a labor dispute to pressurize the labor side.

Secondary Boycott

A form of protest where the union encourages both its members and the general public not to buy products or services from a company that is involved in a dispute.