The Overlap That Occurs Due to People Seeing the Ad

question 15

Multiple Choice

The overlap that occurs due to people seeing the ad twice is referred as:

• A)coverage.
• B)unduplicated reach.
• C)duplicated reach.
• D)frequency.
• E)program rating.

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Definitions:

Leverage

The use of various financial instruments or borrowed capital, such as debt, to increase the potential return of an investment.

Activity

Actions taken or work performed, typically aimed at achieving certain goals or objectives.

Profitability

The ability of a business to earn a profit, which is a financial gain that results when the amount of revenue gained from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.

Asset Management

The practice of strategically managing company or individual assets to increase value and achieve financial objectives.