Imagine You Have Inherited a Small Motel Chain in the New

question 15

Multiple Choice

Imagine you have inherited a small motel chain in the New England area.You know you need to buy advertising,but you have a limited budget.Which of the following will hold true?

• A)Local radio is the best advertising option as it reaches travelers in their cars and is low-cost.
• B)Radio commercials are expensive to produce and hence radio advertising is inadvisable.
• C)Advertising on network television can selectively tap the target audience.
• D)Though radio commercials are cheap to produce,buying time on radio is expensive.
• E)Television advertising is a flexible medium that has short lead times and is the best option.

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