An Advertising Execution Technique That Relies on a Straightforward Presentation

question 76

Multiple Choice

An advertising execution technique that relies on a straightforward presentation of information concerning the product or service is called a(n) :

• A)straight-sell or factual message.
• B)demonstration.
• C)testimonial.
• D)dramatization.
• E)animation of key benefits approach.

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Definitions:

Rights Offering

A financial opportunity offered by a corporation to its existing shareholders to purchase additional shares directly from the company at a discounted price.

Firm Commitment

A guarantee given by an underwriter to purchase all the unsold shares in an initial public offering or a secondary offering.

Financial Responsibility

The ability to manage one's financial resources wisely, including saving, investing, and spending in a manner that ensures long-term financial stability.

Syndicate Buys

Refers to a group of investors or underwriters pooling together to buy the entire or a large portion of a new securities issue for resale.