_____ Is the Measure of the Number of Different Audience

question 3

Multiple Choice

_____ is the measure of the number of different audience members exposed at least once to a media vehicle.

• A)Frequency
• B)Reach
• C)Viewer number
• D)Coverage
• E)Exposure

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Definitions:

Adenine

A purine nucleobase used in the formation of DNA and RNA, involved in coding genetic information and energy transfer.

Thymine

One of the four nucleobases in the DNA of cells, which pairs with adenine.

Adenine Bases

One of the four nucleotide bases found in DNA and RNA, which pairs with thymine in DNA and with uracil in RNA.

Guanine

One of the four main nucleobases found in the nucleic acids DNA and RNA, characterized by its pairing with cytosine.