Ramon Participated in a Study Done by an Advertising Agency

question 32

Multiple Choice

Ramon participated in a study done by an advertising agency.During his interview,he was asked to gauge the services provided by a regional airline on the basis of his experiences and what others had told him.The interviewer asked Ramon specific questions about the food,the seating arrangements,the ease with which he entered and exited the plane,and the service provided by the flight attendants.Since the ad agency doing the research is the one that will develop the creative strategy for the airline's new ad campaign,you know Ramon most likely provided the agency with:

• A)product/service specific preplanning inputs.
• B)general product inputs to be stored and used later.
• C)secondary internal data.
• D)secondary external data.
• E)quantitative data which will be used by the client to determine market development strategies.

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Definitions:

Registration

The process of recording information, specifically in context to securities, where securities must be registered before being offered to the public.

PCAOB

Public Company Accounting Oversight Board, a nonprofit corporation established by Congress to oversee the audits of public companies in order to protect investors and the public interest.

Public Accounting Firms

Organizations licensed to provide accounting services to the public, including auditing, tax advice, and financial consulting.

Audit Report

A formal opinion or disclaimer, issued by an auditor as a result of an audit, regarding the financial statements of a company.