After the Situation Analysis and the Development of Both the Marketing

question 42

Multiple Choice

After the situation analysis and the development of both the marketing and creative strategy plans,it is time to develop the media plan.The first step in developing a media plan is to:

• A)create a media plan committee.
• B)set the media objectives.
• C)determine the reach,frequency,and coverage of all available media.
• D)select broad media classes.
• E)develop advertising campaigns.

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Definitions:

Common Law

A system of law based on judicial decisions and precedent rather than statutes.

Nongovernmental Organization

An independent organization that operates outside of government control, often focused on humanitarian, developmental, or environmental efforts.

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A method used to assign a monetary value to a business’s inventory, impacting the cost of goods sold and thus the profit.

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A facility provided by a bank allowing an account holder to withdraw more money than is available in their account, often used as a form of short-term financing.