To Calculate Gross Ratings Points (GRPs),you Will Need To

question 41

Multiple Choice

To calculate gross ratings points (GRPs) ,you will need to:

• A)multiply reach times frequency.
• B)divide reach times frequency by costs.
• C)multiply cost per thousand (CPM)times average frequency.
• D)divide average frequency by costs.
• E)add reach and frequency and divide by cost per thousand (CPM).

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Definitions:

Health Risk

A factor that increases the likelihood of developing a health problem or disease.

Social Pressure

The influence that is exerted on individuals by others they are socially connected to, compelling them to conform or act in a certain manner.

Psychosocial Assessment

An evaluation of an individual's mental health and social well-being, considering both psychological and social factors and their impact on health and behavior.

Psychosocial Health

The interrelation of social factors and individual thought and behavior, affecting overall mental and emotional well-being.