After Calculating Both the Brand Development Index (BDI)and the Category

question 98

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) ,a media planner obtains the following results: High BDI and High CDI.What do these results imply?

• A)High market share and good market potential
• B)Low market share and good market potential
• C)High market share and monitor for sales decline
• D)Low market share and poor market potential
• E)High market share and not a good market to advertise

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