According to the S-Shaped Response Curve

question 32

Multiple Choice

According to the S-shaped response curve,

• A)the effects of advertising quickly begin to diminish.
• B)the carryover effect is especially true for low-priced,frequently purchased consumer products.
• C)sales decrease rapidly if the price is too high.
• D)initial outlays of the advertising budget have little impact on sales.
• E)sales are not directly related to the size of the advertising budget.

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