Media Buyers Might Choose to Live with a Relatively High

question 9

Multiple Choice

Media buyers might choose to live with a relatively high degree of waste coverage because:

• A)it best supports a flighting media schedule.
• B)it may still be the most cost affordable buy on a per exposure basis.
• C)it allows for more specific targeting.
• D)repetition is the most effective method for pioneering advertising.
• E)it supports a market aggregation strategy.

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Definitions:

Protein-Coding Gene

A segment of DNA that contains the instructions for building a protein, with the sequence of the gene determining the amino acid sequence of the resulting protein.

CDNA Library

A collection of complementary DNA (cDNA) clones synthesized from the messenger RNA of an organism, representing a subset of the genes expressed in the tissue from which the RNA was extracted.

Introns

Non-coding sections of DNA within a gene that are removed during RNA processing before translation into proteins.

Transgenic Organisms

Organisms that have been genetically modified to contain DNA from an external species.