Which of the Following Statements Is True About the Media

question 85

Multiple Choice

Which of the following statements is true about the media mix?

• A)It is not possible to use only one medium or vehicle to deliver the message.
• B)The characteristics of the product or service helps in determining the combination of media that should be used.
• C)Individual preferences have no effect on the combination of media to be used to deliver a message.
• D)Radio would be the most effective medium for a product that requires visual demonstration.
• E)By employing a media mix,advertisers could lower the versatility to their media strategies resulting in high amount of clutter.

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Definitions:

Promised Yield

The return that a bond issuer agrees to pay to the bondholder until maturity, expressed as an annual percentage.

Coupon Rate

The annual interest rate paid by a bond issuer to the bondholder, usually expressed as a percentage of the bond's face value.

Duration

A measure of the sensitivity of the price (the value of principal) of a fixed-income investment to a change in interest rates, often expressed in years.

Perpetuities

A type of annuity that receives an infinite series of identical cash flows with no end.