While Purchasing Time on Television,it Often Becomes Difficult to Determine

question 86

Multiple Choice

While purchasing time on television,it often becomes difficult to determine the print equivalent cost.As a result,some television rate cards now express costs in terms of _____ to provide a comparable base.

• A)reach
• B)frequency
• C)gross rating points (GRPs)
• D)cost per thousand (CPM)
• E)absolute cost

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Definitions:

Federal Budget Deficit

The financial situation where the federal government's expenditures exceed its revenues in a given fiscal year.

National Debt

The total amount of money that a country's government has borrowed by various means.

Fiscal Policy

Government policies concerning taxation and spending that are aimed at influencing economic conditions, including promoting economic growth, controlling inflation, and reducing unemployment.

Government Deficit

Occurs when a government's expenditures exceed its revenues during a specific period, leading to borrowing or drawing from reserves.