Which of the Following Media Strategies Is Suitable for a New

question 50

Multiple Choice

Which of the following media strategies is suitable for a new product with a target audience concentrated in a well-defined market segment?

• A)One that emphasizes frequency rather than reach
• B)One that emphasizes reach rather than frequency
• C)One that balances reach and frequency
• D)One that uses a high cost per thousand approach
• E)One that allows continuous communication

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Definitions:

Modern Humans

Homo sapiens, the species to which all existing human beings belong, characterized by a highly developed brain, capable of abstract thinking, language, and the creation of complex tools and societies.

Brain Size

Refers to the volume or weight of the brain, often considered in relation to body size among species and associated with various cognitive and neurological functions.

Neanderthals

Neanderthals were an extinct species or subspecies of archaic humans who lived in Eurasia until approximately 40,000 years ago.

Homo Erectus

An extinct species of early human that lived throughout the Pleistocene epoch, known for its upright walking ability.