In Media Planning,[(Cost of Ad Space/circulation)x 1000] Is the Formula

question 51

Multiple Choice

In media planning,[(Cost of ad space/circulation) x 1000] is the formula used to calculate:

• A)index number.
• B)cost per thousand.
• C)absolute cost.
• D)category development index.
• E)brand development index.

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Definitions:

Abby L. Ferber

An American sociologist known for her work on white nationalism, racism, and the intersections of race, gender, and sexuality.

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Pertaining to the religion, culture, or ethnicity of Judaism and its followers.

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A concept describing the persistent perception of certain ethnic or racial groups as not belonging to the dominant national identity, regardless of their citizenship status.

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Individuals originating from the southern region of Asia, which includes countries like India, Pakistan, Bangladesh, and Sri Lanka.