Cost Per Thousand (CPM)is an Expression of ______ for Various

question 7

Multiple Choice

Cost per thousand (CPM) is an expression of ______ for various media vehicles.

• A)relative cost
• B)absolute cost
• C)reach
• D)frequency
• E)mode

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Definitions:

Premium

The amount by which the price of something, such as a security or insurance policy, exceeds its face value or principal.

European Call Option

A financial contract that gives the buyer the right, but not the obligation, to buy an asset at a specified price on a specified date.

Exercise Price

The price at which the holder of an option contract may buy (in the case of a call option) or sell (in the case of a put option) the underlying asset when the option is exercised.

Underlying Asset

The financial asset upon which derivative instruments, such as futures, options, or warrants, are based or derived from.