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Magazine a Has a Cost for a Full-Page Ad of $10,000

question 23

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Magazine A has a cost for a full-page ad of $10,000 and a circulation figure of 5,000,000.Of these 5,000,000 subscribers,40 percent are tennis buffs.Magazine B has a cost for a full page of $10,000 and a circulation of 3,000,000.Of the 3,000,000 subscribers 75 percent are tennis buffs.If you sold tennis racquets and wanted to compare the cost per thousand (CPM) of these magazines,which would you choose?

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Definitions:

Ownership Rights

Legal rights that confer the benefits and control over property, assets, or resources, allowing the owner to use, manage, and dispose of them.

Real Estate

is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water.

Public Policy

Comprises government actions and procedures intended to solve societal issues and promote the general welfare.

Privity of Contract

A legal doctrine that stipulates that only parties in a contract have the right to sue or be sued on the contract terms.

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