Cost Per Thousand (CPM)is Potentially an Underestimate of Cost Efficiency

question 94

Multiple Choice

Cost per thousand (CPM) is potentially an underestimate of cost efficiency because of:

• A)waste frequency.
• B)the daily inch rate.
• C)nonconsideration of the total readers per copy.
• D)the absence of relative cost.
• E)not considering percentages.

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Definitions:

Vertical Loading

The delegation of greater responsibility and authority to lower levels within an organizational hierarchy, aiming to increase job enrichment and employee engagement.

Horizontal Loading

An approach to job design that involves adding more tasks of similar complexity to an employee's responsibilities to increase job breadth.

Job Responsibility

The specific tasks or duties that are expected to be carried out by someone in their employment role.

Job Enlargement

The process of increasing the number and variety of tasks that an employee performs, aiming to enhance job satisfaction and performance.