Which of the Following Statements Is True About Focus Groups

question 94

Multiple Choice

Which of the following statements is true about focus groups?

• A)Focus group is a qualitative research technique.
• B)Focus group is a quantitative research technique.
• C)Focus groups involve observing consumers in their natural environment.
• D)Focus groups are not very useful in evaluating the viability of different creative approaches under consideration.
• E)Focus groups involve observing the natural habits of a particular group of consumers without their knowledge.

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Definitions:

Employee Training

A program that aims to enhance the skills, knowledge, and performance of employees through learning activities.

Recruitment and Selection

Recruitment and Selection refer to the processes through which organizations identify, attract, screen, and hire candidates to fill job vacancies, ensuring the right fit between the job and the employee.

Company-Specific Human Capital

The unique knowledge, skills, and experience possessed by an organization's workforce that cannot easily be replicated by competitors.

Unique Culture

A distinctive set of customs, traditions, beliefs, and practices that characterize a specific group, organization, or society.