The Evaluation and Follow-Up Stage of Media Planning

question 53

Multiple Choice

The evaluation and follow-up stage of media planning:

• A)is the easiest stage for the media planner.
• B)is an imperative if an organization is to evaluate its performance.
• C)is unnecessary in most situations due to problems with comparing media vehicles.
• D)is typically done most efficiently with computers.
• E)must be difficult to administer.

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Definitions:

Line Positions

Roles within an organization that are directly involved in its core business activities, typically involving decision-making authority.

Male Counterparts

Refers to men in roles, positions, or situations corresponding to those of women or others for comparison purposes.

Underutilized

Not used to its fullest potential or capacity.

Human Resource

The personnel of an organization or business seen as a significant asset in terms of skills and abilities.