The Market Potential in a Given Metropolitan Area,as Compared to the United

question 90

Multiple Choice

The market potential in a given metropolitan area,as compared to the United States as a whole,can be determined by using:

• A)the Nielsen Rating Index.
• B)BAR/LNA.
• C)Simmons Market Research Bureau (SMRB).
• D)Mediamark Research Inc.(MRI).
• E)the survey of buying power index.

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Definitions:

Online Conversations

Interactions and communications that occur through digital platforms or social media channels on the internet.

CSR Programs

Corporate Social Responsibility programs; initiatives undertaken by companies to operate in an economically, socially, and environmentally sustainable manner.

Financial PR

A branch of public relations focused on managing the communication and reputation of an organization in the financial community and with investors.

Communications Department

A division within an organization that manages internal and external communication, including PR, media relations, and employee communication.