Which of the Following Statements Is True About Advertising Reach

question 91

Multiple Choice

Which of the following statements is true about advertising reach?

• A)Reach refers to the number of times a viewer is exposed to the ad.
• B)Reach of a media vehicle can be defined as the "opportunities to see" an ad.
• C)The total number of persons exposed once to a vehicle is referred to as reach saturation.
• D)Overlap that results from multiple exposures is referred to as wasted reach.
• E)It is easy to determine what level of reach will be required to achieve various levels of awareness in a target audience.

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Definitions:

Court Order

A directive issued by a judge or court that requires a party to do or refrain from doing specific acts.

Wrongfully Attached

A legal term referring to property or assets that have been improperly seized or subjected to a lien due to incorrect legal judgments or clerical errors.

Actual Damages

Compensation awarded to a plaintiff in a lawsuit for the direct and quantifiable losses suffered, such as medical expenses or lost earnings.

Writ Of Execution

is a court order that authorizes the seizure of assets from a debtor to satisfy a judgment.