_____ Is the Number of Persons in the Primary Target

question 58

Multiple Choice

_____ is the number of persons in the primary target audience who the media buy will reach and the number of times those persons will be reached.

• A)Target ratings points
• B)Gross ratings points
• C)Coverage
• D)Effective reach
• E)Total market coverage

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Definitions:

Cremation Practices

The methods and traditions associated with the process of cremating the deceased, varying widely among different cultures and religions.

Forbidden

Something that is not allowed or is prohibited by law, social custom, or cultural norms.

Final Disposition

The concluding handling or settlement of remains after death, including burial, cremation, or other methods.

Bereavement Patterns

The various ways individuals and cultures express and process grief following the loss of a loved one.