Why Do Advertisers Use the Image Transfer Process in Radio

question 104

Multiple Choice

Why do advertisers use the image transfer process in radio advertising?

• A)To take advantage of vivid musical messages to create images in the mind of radio listeners.
• B)To reinforce its video messages.
• C)To transfer the image created by a radio commercial to the point-of-purchase.
• D)To transfer the image of celebrities to the advertised brand.
• E)To create brand loyalty through the use of multisensory messages.

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Definitions:

Hemichordates

A phylum of sedentary, wormlike deuterostomes.

Deuterostomes

A group of animals characterized by a specific pattern of development, including the formation of the anus from the first opening in the embryo, followed by the mouth.

Acorn Worms

Marine invertebrates in the phylum Hemichordata, known for their burrowing habits and acorn-shaped proboscis, playing a vital role in marine ecosystems.

Species Diversity

The variety of species within a region or ecosystem, encompassing species richness and the complexity of their interactions.