How Do Gross Rating Points (GRPs)differ from Target Ratings Points

question 83

Multiple Choice

How do gross rating points (GRPs) differ from target ratings points (TRPs) ?

• A)TRPs are calculated using average frequency figures,and GRP is not.
• B)TRPs calculations do not include waste coverage,and GRPs calculations do.
• C)TRPs use a duplicated reach estimate,and GRPs do not.
• D)TRPs are used when selecting broadcast media,and GRPs are used for selecting print media.
• E)The two terms are synonymous.

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Definitions:

Simple Contract

A contract that is not a formal contract. Also called an informal contract.

Third-Party Beneficiary

A third-party beneficiary is a person who, although not a party to the contract, stands to benefit from the contract's execution or has rights that can be enforced under the contract.

Quasi-Contract

An obligation imposed by law in order to prevent unjust enrichment, treated as a contract for the purpose of remedy despite the lack of a formal agreement.

Reasonable Value

is a legal concept referring to a fair or equitable monetary value or compensation for services, goods, or property, based on what a willing buyer would pay to a willing seller in a free market.