The Concept of _____ Is Based on the Assumption That

question 26

Multiple Choice

The concept of _____ is based on the assumption that one exposure to an ad may not be enough to convey the desired method.

• A)average frequency
• B)average reach
• C)effective reach
• D)GRPs
• E)effective frequency

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Definitions:

Wrongful Acts

Actions or behaviors that are illegal or morally incorrect.

Employer

An individual or organization that hires and pays for the services of workers or employees.

Employee

An employee is an individual who has entered into or works under the terms of a contract of employment, whether implied or explicit, providing work or services in exchange for compensation.

Collective Agreement

A contract in written form agreed upon between a union that represents workers and an employer, detailing the conditions of employment.