_____ Is the Number of Times the Average Household Reached

question 38

Multiple Choice

_____ is the number of times the average household reached by a media vehicle is exposed to the vehicle over a specified period of time.

• A)Effective reach
• B)Unduplicated reach
• C)Average reach
• D)Average frequency
• E)Effective frequency

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Definitions:

Physiological Arousal

The body's physical response to stimuli, which can include increased heart rate, sweating, and heightened senses.

Withdraws Socially

A behavior where an individual pulls back from social interactions, often due to psychological stress or discomfort.

Inappropriate Moments

Situations or behavior that are not suitable or proper in a given context or situation.

Sadness

An emotional state characterized by feelings of disappointment, loss, or helplessness, usually of a less intense nature than grief or depression.