_____ = Cost of Commercial Time/program Rating

question 35

Multiple Choice

_____ = Cost of commercial time/program rating.

• A)Cost per thousand
• B)Brand index number
• C)Category development index
• D)Gross rating point
• E)Cost per point

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Definitions:

Third Force

A term in psychology referring to the humanistic approach, which emphasizes individual potential and stresses the importance of growth and self-actualization.

Human Behavior

The range of actions and mannerisms made by individuals in conjunction with themselves or their environment, which includes the other systems or organisms around as well as the physical environment.

Human Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing their patterns of thought, feelings, and behavior.

Sigmund Freud

An Austrian neurologist who founded the discipline of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.