Negative Thoughts About a Spokesperson in an Ad Are Called

question 42

Multiple Choice

Negative thoughts about a spokesperson in an ad are called:

• A)source derogations.
• B)counterarguments.
• C)source bolsters.
• D)source blockages.
• E)message blockages.

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Definitions:

Outside Supplier

An external company or individual that provides goods or services to another company.

Contribution Margin

The amount by which sales revenue exceeds variable costs, indicating how much revenue contributes towards covering fixed costs and generating profit.

Outside Supplier

A third-party company or entity that provides products or services to another company, often used when in-house production or provision is not feasible.

Relevant Cost

Costs that will be affected by a decision in the future and therefore should be considered in the decision-making process.