Cost Per Thousand (CPM)is Potentially an Underestimate of Cost Efficiency

question 94

Multiple Choice

Cost per thousand (CPM) is potentially an underestimate of cost efficiency because of:

• A)waste frequency.
• B)the daily inch rate.
• C)nonconsideration of the total readers per copy.
• D)the absence of relative cost.
• E)not considering percentages.

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Definitions:

Objectives And Priorities

outline the goals and the importance or order in which these goals should be addressed or achieved, acting as guidance for decision-making and resource allocation.

Mutual Trust

A reciprocal belief between individuals or groups that each can depend on the other to act beneficially or to support each other's actions.

Solve Problems

The process of defining, analyzing, and finding solutions for obstacles or challenges.

Informal Objectives

Goals or outcomes that are not officially documented or declared but are pursued by individuals or groups within an organization.