Advertising Appeals That Focus on Functional or Utilitarian Needs and Emphasize

question 6

Multiple Choice

Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.

• A)informational
• B)emotional
• C)price
• D)inherent drama
• E)image

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Definitions:

Paradox of Power

The concept that power can both enable and limit the holder, creating situations where outcomes are contrary to what might be expected.

Globalization from Below

A concept referring to the processes of global integration driven by people and movements at grassroots levels, as opposed to top-down corporate or governmental forces.

Anti-globalization Protest

Collective actions or movements opposing the global integration of economies and cultures, focusing on issues like environmental damage, labor rights, and cultural erosion.

World Trade Organization

An international organization designed to supervise and liberalize international trade, providing a framework for negotiating trade agreements and a dispute resolution process.