A(n)_____ Refers to the Approach Used in an Advertisement to Elicit

question 59

Multiple Choice

A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling.The way this approach is turned into an advertising message is the ____.

• A)advertising appeal;advertising campaign
• B)creative execution style;advertising appeal
• C)creative execution style;advertising campaign
• D)advertising appeal;creative execution style
• E)brand image;positioning

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Definitions:

Fixed Action Patterns

Innate, preprogrammed responses triggered by specific stimuli, observed in animal behavior.

Phenotypic

Referring to the observable characteristics or traits of an organism, which result from the interaction of its genotype with the environment.

Montessori School

An educational approach developed by Maria Montessori, emphasizing independence, freedom within limits, and respect for a child’s natural psychological development.

Vygotsky

Lev Vygotsky, a Soviet psychologist who developed a sociocultural theory of cognitive development, emphasizing the role of social interaction and language in learning.