Research Has Shown That the First Thing People Look at in a Print

question 79

Multiple Choice

Research has shown that the first thing people look at in a print ad is the:

• A)illustrations.
• B)visuals.
• C)body copy.
• D)subheads.
• E)headline.

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Definitions:

Product Complementarity

This refers to how products or services can enhance or complete the value of each other when used or consumed together.

Room Designs

The art and practice of planning and arranging spaces in buildings and homes, focusing on aesthetic and practical considerations to create functional and appealing interiors.

IKEA

A multinational company of Swedish origin, known for its affordable and ready-to-assemble furniture, home accessories, and modern design offerings.

Brand Personalities

The human-like attributes and traits associated with a brand, influencing how consumers perceive and relate to it.