_____ Are Plans of Action Designed to Obtain Specific Media

question 22

Multiple Choice

_____ are plans of action designed to obtain specific media objectives.

• A)Sweeps periods
• B)Programs ratings
• C)Media strategies
• D)Media vehicles
• E)Recency planning

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Definitions:

Time Urgency

A feeling of being under pressure to complete tasks or make decisions in a limited timeframe.

Perfectionism

A personality trait characterized by striving for flawlessness and setting excessively high performance standards, accompanied by critical self-evaluations.

General Adaptation Syndrome

A three-stage process (alarm, resistance, exhaustion) described by Hans Selye that the body goes through in response to stress.

Alarm Stage

The initial phase of the stress response where the body reacts to a perceived threat by preparing for fight or flight.