Which of the Following Statements Describe a Potential Problem Associated

question 13

Multiple Choice

Which of the following statements describe a potential problem associated with the use of indirect headlines in a print ad?

• A)They generate too much interest or curiosity among the readers which leads to lack of remembrance of the message.
• B)They may not be provocative enough to get the readers' attention and offer a reason for reading the remainder of the message.
• C)They must always be accompanied by an engaging visual appeal in order to be effective.
• D)They only work when readers are already interested in the category of the good or service being advertised.
• E)They are often less effective at attracting readers' attention and interest because they are unable to provoke curiosity and lure readers into the body copy.

---

Definitions:

Addiction

An ongoing, recurrent illness marked by an uncontainable desire for drug consumption, consistent usage in spite of detrimental outcomes, and permanent shifts in brain structure.

Manic-Depressive Psychosis

An older term for bipolar disorder, characterized by extreme mood swings between mania and depression.

Opponent Process Model

A psychological and neurological model that explains a wide range of behaviors, including color vision and emotions, by proposing that elements in the visual system or emotional reactions operate in opposing pairs.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, which is illegal in many countries due to its highly addictive properties and health risks.