According to DAGMAR,advertising Objectives Should Be Written in Measurable Terms

question 9

Multiple Choice

According to DAGMAR,advertising objectives should be written in measurable terms that specify:

• A)a communications task,a target market,a benchmark starting point,a time period,and degree of change sought.
• B)a budget,a message strategy,a media plan,and the degree of carryover effect desired.
• C)the reach,frequency,and point of wearout for advertising messages.
• D)the purchase motives,demographic composition,and buying habits of the target market.
• E)sales potentials,market share,return on investment,and budget forecasts.

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Definitions:

Couple's Relationship

The emotional and physical partnership between two individuals in a committed romantic or sexual relationship.

Behavioral Health

A field that encompasses both mental health and substance use disorders, focusing on the behaviors that impact overall well-being.

Unprotected Sex

Sexual intercourse without the use of contraceptives or protective barriers, increasing the risk of sexually transmitted infections and unintended pregnancy.

Drug Use

The act of consuming substances that alter mental states or bodily functions, which can range from medical prescription usage to illicit substance abuse.