When Deciding on the Visual Portion of a Print Ad,an

question 18

Multiple Choice

When deciding on the visual portion of a print ad,an advertiser must determine:

• A)the identification marks that need to be included.
• B)whether to use needledrop or not.
• C)the focus of the visual portion of the ad.
• D)the length of the ad copy.
• E)whether to present the ad in color or black and white.

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Definitions:

Incomes

Regular financial earnings obtained from labor services or investment gains.

U.S. Currency

The official monetary system of the United States, consisting of the dollar and its denominations.

M3

A measure of the total amount of money in circulation within an economy, including cash, deposits, and short-term securities.

John Maynard Keynes

An economist from Britain whose work reshaped both macroeconomic theory and the economic policymaking of governments.