Which of Following Is a Likely Problem for a Manager

question 42

Multiple Choice

Which of following is a likely problem for a manager who uses sales as a measure of advertising effectiveness?

• A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
• B)There is a short,often immeasurable,time period between when advertising is run and when sales actually occur.
• C)Sales results are affected by no marketing mix variable other than price and promotion.
• D)No internal environmental variables have any significant influence on sales results.
• E)With the correctly selected promotion variables,no external environmental variables have any significant influence on sales results.

Identify the process and effects of emotional contagion within groups or between individuals.

Understand the equity theory, including inputs, outcomes, and perceptions of fairness in organizational contexts.

Recognize the significance of job characteristics and rewards in determining job satisfaction and pay disparities.

Appreciate the role of communication in influencing perceptions of fairness and satisfaction in the workplace.

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Definitions:

Ecological Model

A framework used to understand the complex interrelations between individuals and their physical, social, and cultural environments.

Dysfunctional Transactions

Interactions within relationships that are unhealthy or hinder the emotional development or well-being of the individuals involved.

Emotional Fixations

Persistent focus on an emotional issue or feeling that impedes emotional development or well-being.

Mental Disorders

Conditions characterized by significant disturbances in an individual’s cognition, emotion regulation, or behavior, often associated with distress or impaired functioning.