Advertisements That Focus on the Dominant Attributes or Characteristics of a Product

question 49

Multiple Choice

Advertisements that focus on the dominant attributes or characteristics of a product or service are known as _____ appeals.

• A)feature
• B)news
• C)price
• D)product popularity
• E)generic

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Definitions:

Positive

Characterized by or displaying affirmation, constructive qualities, or optimism.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to conflicting beliefs, attitudes, or behaviors.

Motivated

Having a strong desire or willingness to do something.

Reduce

To decrease in size, amount, extent, or intensity.