Which of the Following Statements About Product Placement Advertising Is

question 24

Multiple Choice

Which of the following statements about product placement advertising is true?

• A)The product placements benefit from low potential for exposure.
• B)There is a strong source association between actors and the products.
• C)The major disadvantage associated with the use of product placement advertising is its costs.
• D)The recall of product placements is generally lower than that of television ads.
• E)Alcohol and tobacco companies are legally prohibited from using product placements.